![]() A legacy from its early days, AOL still makes a jaw-dropping $606.5 million per year from dial-up subscribers. Perhaps the most astounding piece, though, is AOL’s third revenue segment, dial-up subscriptions. Now Verizon owns a growing ad-tech company that happens to be in a not-exactly-growing content business. Millennial Media (MM), which went public at $23 per share, now trades below $2. Tremor Video (TRMR), which went public at $9 a share in 2013, now trades below $3. Rocket Fuel (FUEL) has watched its stock go from $56 a share when it went public in 2013 to under $9 per share. That’s why Wall Street has tanked the stocks of a number of publicly traded ad-tech companies. To an outside observer, the tech platforms are indistinguishable, indefensible, and in a “race to the bottom,” undercutting each other on prices. This isn’t a business Wall Street likes or even understands. Instead, inventory is bundled together, segmented by audience, and algorithms decide which ad will be served to which person through a split-second auction that happens each time a Web page loads. The rise of programmatic advertising has driven the already-low price of digital ads, such as banners and video pre-rolls, even lower because they eliminate the need for human interaction. Through acquisitions over the years, AOL has built up an advertising technology infrastructure that allows any content company to pay AOL to buy and sell ads on its behalf using algorithms. Contrast that with revenue from its in-house media operations during the same period, where display ads fell 3% and search ads grew just 4%. That’s the advertising technology business, and it’s AOL’s fastest-growing segment. AT&T acquired select Alltel, Unicel, and Verizon Wireless properties, including licenses, network assets. It earned almost as much - $856 million - from selling ads for third party sites. What is AT&T acquiring from Verizon Wireless A. Last year, the company earned $995 million from display and search ads on the media properties it owns. CEO Tim Armstrong has been beating the technology drum, calling ad automation “the single largest trend” on the Web.ĪOL’s revenue paints a clear picture of that trend. In January, when rumors of a Verizon-AOL tie-up first surfaced, analysts pointed to AOL’s foothold in advertising technology as the most attractive piece of the deal. But the company has been positioning itself as much more than a content company for some time now. Remember Sugar String, Verizon’s bizarre foray into tech news last year? The company shuttered it after a month following reports that writers were prohibited from covering politically charged topics such as net neutrality.ĪOL has plenty of tech news, from Engadget and TechCrunch to the tech section of the Huffington Post. The content play makes sense, and it’s not even the first time Verizon has tried to get into the content business. The only difference is in that deal, AOL’s dial-up business was the pipes, and Time Warner, then a magazine and media business, had the content.) (If that argument sounds familiar, take a walk down memory lane to AOL’s $164 billion merger with Time Warner in 2000. Link to Instagram Page Displays the Instagram logo and links to the iSpot.This will be positioned by many as a content play: Verizon (VZ) owns the pipes, and AOL (VZ) makes the stuff that travels through the pipes.Link to LinkedIn Page Displays the LinkedIn logo and links to the page.Link to YouTube Page Displays the YouTube logo and links to the page. ![]() Link to Twitter Page Displays the Twitter logo and links to the page.Link to Facebook Page Displays the Facebook logo and links to the page.Get an iPhone 14 Pro, Apple Watch SE and iPad on VerizonĪdd None have been identified for this spot Verizon offers an iPhone 14 Pro, Apple Watch SE and iPad on the carrier for a limited time when you switch or upgrade existing lines.Īpple iPad iPad, Verizon 5G Get More, Verizon 5G Start, Verizon One Unlimited for iPhone, Apple iPhone 14 Pro, Apple Watch SE, Verizon 5G Do More, Verizon 5G Play More Seth shows off his new iPhone 14 and says he's now rolling with Verizon thanks to its amazing network and smartphone deals. Marketing Stack Integrations and Multi-Touch AttributionĬecily Strong greets Seth Meyers as he loads luggage into his car.LTE Business Internet Service Speed Tiers include 10, 25, 50 Mbps download (with varying premium data allowances) Customers can change their Business Internet service at any time (e.g., upgrade or downgrade a speed tier if available) plans. Real-Time Ad Measurement Across Linear and CTV The 5G Business Internet Service Speed Tiers include 100, 200, 400 Mbps (where available) download. ![]() ![]() There's a Better Way to Measure TV & Streaming Ad ROI Spend □ TV Impressions □ National Impressions □ Local Impressions □ Comments Unlock These Ad Metrics Now National Airings □ First Airing □ Last Airing □ Creatives □ Recently Aired On □ Est.
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